Here are five tips to keep in mind as you dip your toes into the video waters…

Tip # 1: Keep it simple: While there are some common misconceptions about online video, the truth is it's not expensive to get started. Using video is also less technical than most people think. While production quality is important, you don't need a big Hollywood production to create compelling videos. Start with what you've got, even if it's just a webcam - or even the video camera on your mobile phone!

Tip # 2: Content trumps quality. The common elements of most video "success stories" include consistency, strong content, a connection to the audience, and the ability to effectively communicate your message.

Tip # 3: Choose your format wisely. There are numerous ways of using video, ranging from live versus pre-recorded, on camera or off camera, educational or promotional. What platform do you prefer? How you choose to use the medium should be driven by your specific goals.

Tip # 4: One video at a time. There are sales videos, list-building videos, website welcome videos, expert tips videos, instructional videos, and live videos. Decide which type of video is best for your business and begin with that one!

Tip # 5: Begin with the end in mind. Before you create your video, consider your marketing goals. Video objectives can include increasing online exposure, driving website traffic, building trust and credibility, or developing your personal brand.