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By Fredrik Wacka
Expert Author Article Date: 2006-02-06 SVT, the Swedish public service broadcaster, has started Pod-TV. A number of programmes are available for subscription via RSS; news of course but also sports, culture, entertainment and so on. Nice initative, and I noticed the other day that they not only make this available, they promote it quite heavily. They told about it in Rapport, which is Sweden's largest news show and described how people now can watch SVT on their PSP's and other devices. Feels like we're on the verge of mass adaption of the "subscribe to content" idea. About the Author: Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging. Visit Fredrik Wacka's blog: CorporateBlogging.Info.
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