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[2011-12-02] Give Your AdWords Listings A Boost With Google Social Extensions Following the rollout of Google+ pages for business, today I want to discuss how Google's new social extensions feature can give your AdWords campaigns a boost. [2011-11-09] How Do You Make Yourself More Visible? Have you ever wondered how some people end up everywhere on the web? If you Google their name, reams and reams of listings appear. How do they do it? How do they make themselves so visible? [2011-10-14] Tips For Effective Copywriting You've probably read about the idea of keeping your copy 'tight'. But what exactly does that mean? Well, when writing sales copy your message must be clear, punchy and to the point. [2011-09-30] Should I Pay For Facebook Likes? It's not too hard to find companies that will pay people (or bots) to like your Facebook page. The question is: should you? [2011-09-15] Are You Lacking A Call To Action? Creating eye-catching, interesting and relevant copy is not easy. Whether you write your own in-house, or you hire in a professional copywriter, your copy has to address your reader directly and really sell the benefits of your product or service. [2011-08-26] Facebook's New Privacy And Sharing Defenses Mark Zuckerberg is the smartest social thinker I've met on my journey through life. He's frequently misunderstood because he's, well, generally too far in front of us. [2011-08-12] What Is PR?? What do you think of when you think PR? Air kissing. Extremely expensive magazine/newspaper columns. Glossy magazine adverts... [2011-07-26] Who Has Removed You From Their Google Circles? Google+ is all about finding friends, connecting with them and Adding them to your 'Circles' and being added to their 'Circles'. There is no concept of a 'friend request' here. Just people and circles. [2011-07-12] Local Search Ranking Factors 2011 The latest Local Search Ranking Factors Survey from David Mihm was released last month. It's full of big surprises for businesses and marketers who haven't been keeping up with the fast and furious changes in the world of Local Search. [2011-06-27] How To Get What You're Worth Price is a function of perceived value - yours and the client's. Lots of ingredients go into baking the perceived value cake, but for the most part, what you can charge for your products and services is a function of the value a buyer attaches to the purchase and you attach to your worth. [2011-06-15] Is Blogging Something You Just Fit In After Other Work? A reader emailed me recently, to say she is about to start a business blog. She wanted to know how I find the time to keep this blog updated as frequently as I do, with useful content. [2011-05-27] Five Quick Tips For Getting Started With Online Video Small business is flocking to online video as a powerful marketing tool. Online video viewing is skyrocketing with uber-video juggernaut YouTube leading the way. Video marketing is here to stay, so entrepreneurs must lead, follow or get out of the way! [2011-05-12] Web Marketing For Service Professionals Service professionals often struggle with how to market themselves online. In fact, marketing-whether it's web marketing or traditional marketing-is often the Achilles' heel of service professionals, whether they are doctors, accountants or sales trainers. [2011-04-27] Attract More Business With These 6 Powerful Marketing Tips Do you want more client inquiries from your marketing? Would you like to make your marketing more compelling, so it encourages more people to take action when they read it? If you would, then read on! [2011-04-01] Does Facebook Have More Value Than Twitter? Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you're looking for the short answer, IMHO it's Facebook; but, to understand why, you need to have deeper understanding of how each system works. [2011-03-17] How To Deal With Comment Trolls At some stage in your blogging journey, you're going to write something that, for whatever reason, brings down the equivalent of Darth Vader, Sauron, Freddy Kreuger and the Four Horsemen of the Apocalypse onto you all at once. [2011-03-10] Starta det nya året i raketfart med Rackspace Det är nytt år och Rackspace presenterar en ny typ av hostinglösning! Hybrid Hosting erbjuder mer flexibilitet för dina företagsbehöv och dessutom är den mer kostandseffektiv och skalbar. [2011-03-04] Understanding The Tactical Mix Of Content Marketing Google Farmer update paranoia aside, there are plenty of reasons to make content marketing a more prominent piece of your online marketing mix. Content fuels search visibility, social sharing and consumer interaction. [2011-02-14] Differentiating Free With Free Exposure There's an interesting debate online at the minute about the AOL purchase of The Huffington Post for $315 million dollars. [2011-02-11] Cloud har kommit till Europa! Rackspace kan stolt annonsera att vi äntligen lanserat en Europabaserad Cloudtjänst med kortare svarstider, hög tillgänglighet och skalbarhet, samt support dygnet runt! [2011-01-26] Hiring The Correct Social Media Agency For Your Business As more and more companies look for help with social media marketing strategies, more and more agencies are following the money, professing to be experts in the space. [2011-01-21] Starta det nya året i raketfart med Rackspace Det är nytt år och Rackspace presenterar en ny typ av hostinglösning! Hybrid Hosting erbjuder mer flexibilitet för dina företagsbehöv och dessutom är den mer kostandseffektiv och skalbar. [2011-01-06] How To Monetize Your Blog Or Website One of my more popular posts from 2010 was about How to Integrate Advertising into Your Blog. |
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