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[2008-12-08] Can Your Site Afford To Overlook SEO? A couple years ago I helped a friend set up a website, and tried to teach them SEO, but they never really took it to heart. [2008-11-11] Your Site Needs High And Poor Quality Links I've been meaning to blog about your desperate need for sucky links for some time, because I have not seen this aspect of link quality discussed anywhere. [2008-10-22] Organization Is Key To Research And Selection Of Keywords Looking at the different factors involved in finding relevant search phrases. You'll remember that we discussed the first three; Time, research and deletion. [2008-09-30] What Should Be Included In Site Search What this is about: This list covers in-site search, what features should be included, what is expected by visitors and how the results should be laid out. [2008-09-12] Tools, Not Rules Win The Web Standards War I talk to many large companies that struggle with Internet marketing. They know that they must get everyone to do things the right way. [2008-08-22] Measuring Success in a 2.0 World Hint, use analytics. In the SES session "Measuring Success in a 2.0 World", Matt Bailey, president, SiteLogic said, "The only way to get beyond 1.0 analytics is questions. Something no analytics software will do for you." [2008-08-07] Linking Out To Other Web Sites To Help SEO This is search engine optimization tip number nine in our continuing series of search engine optimization tips. [2008-07-16] Search Engine Marketing Tips From Yahoo We have seen a lot of search engine marketing tips from Google lately; however Yahoo! has jumped on the band wagon also by providing us 3 tips to improve your paid search advertising conversion through the Yahoo! Search Marketing Blog. [2008-06-18] Matt Cutts Interview On White Hat Link Building Recently, Matt Cutts while attending the Search Marketing Expo Advanced, was interviewed by Eric Enge. He spoke about the topic of link building and what exactly is good link building. [2008-05-21] Being Careless Online Can Result In PR Spam Like many in the PR and journalism blogosphere, I get PR pitches by email every day. Like many, too, I welcome pitches if they are relevant to my interests. [2008-04-30] Questions About Optimizing For Google Over the past few weeks I have received a few questions regarding my 3 part series on How to Optimize for Google. This post will answer a few of the questions I have received. [2008-04-09] How Important Are Domain Names? Dear Rich, How important is the actual Web address in regards to search engines? Should I use a domain name based on my company name, or one that describes what I do? [2008-03-12] How Google Manages Projects Internally A web seminar Google held yesterday at KMWorld Magazine offered a great deal of insight into how Google manages projects and communication internally. [2008-02-13] Do You Have Remarkable Featured Content? Click costs keep rising as more advertisers enter search marketing and streamline their sales process. At the same time the value of traditional ads (not tied to search) keep dropping as more... [2008-01-09] Go The Extra Mile With These Site Usability Tips Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. |
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