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[2010-08-31] Optimizing Your Content And Building Links SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue. [2010-08-13] Reacting Quickly To Take Advantage Of New Opportunities The always-insightful Adam Needles is running a series of blog poststhis week that summarize the "real state" of B2B demand generation. So far, his main points have been that the role of B2B marketing has expanded to cover the entire buying cycle from initial lead generation through closed deals and that new technology must be accompanied by changes in people, process and content to have an impact. Tomorrow's post will apparently discuss the need to tie marketing efforts to revenue. |
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