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[2010-05-27] Building A Head And Tail Content Strategy One of my constant criticisms of bloggers and the blogosphere in general is the sacrifice of keyword focus and the traffic it could bring when bloggers are more lyrical with their prose than they need to be. [2010-05-13] Where To Answer Your Users Questions Besides The FAQ Page Frequently asked questions are a staple of the Internet--even predating the Web. And the idea makes sense. If people are continually asking the same questions, why not answer them once on your Web site so then you won't have to answer them over and over again? That's the theory, anyway. But, in practice, getting the same question over and over again might point you to some other ideas besides updating your FAQ page. |
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