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[2010-04-23] Creating An Optimized Facebook Fan Page Strategy Last week I talked about how important a content strategy is for your fan page. This week I'm going to take that one step further by taking a look at your current tab structure, and how to best optimize and organize the tabs that exist on your Facebook fan page. [2010-04-08] Fine Tuning Your PPC Campaign With Impressions Data Head keywords, click through rates, ad testing and query mining, all of these are monitored or performed on a daily basis by paid search account managers. But often time is spent on areas of your account where this is not as much opportunity as others. So how do you judge where you should be spending your time improving quality score or performing ad testing? |
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