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[2008-09-30] What Should be Included in Site Search What this is about: This list covers in-site search, what features should be included, what is expected by visitors and how the results should be laid out. [2008-09-12] Tools, Not Rules Win The Web Standards War I talk to many large companies that struggle with Internet marketing. They know that they must get everyone to do things the right way. They've written their corporate standards that describe the corporate look-and-feel and all the required HTML tags. They have a procedure for how an employee can start a blog. They've written down rules for everything, but the rules are ignored. What should they do? |
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