Click to Play How to Rank in Real-Time Search... Now that Google is including tweets in its main search results, many businesses are wondering how they can leverage it to their benefit. At SMX Advanced... Recent Articles Creating New Search Opportunities Through... Adding real-time search and social search to the mix in the search engine world has created a number of new opportunities for marketers that want to do a... Building A Head And Tail Content Strategy One of my constant criticisms of bloggers and the blogosphere in general is the sacrifice of keyword focus and the traffic it could bring when bloggers are more lyrical with their prose than they need to be. Where To Answer Your Users Questions Besides... Frequently asked questions are a staple of the Internet--even predating the Web. And the idea makes sense. If people are continually asking the same... Creating An Optimized Facebook Fan Page Strategy Last week I talked about how important a content strategy is for your fan page. This week I'm going to take that one step further by taking a look at your... Fine Tuning Your PPC Campaign With Impressions Data Head keywords, click through rates, ad testing and query mining, all of these are monitored or performed on a daily basis by paid search account managers.

06.23.10 How Your Site Can Suffer With A Great Design By Kimberly Krause Berg Last week I conducted a web site usability audit for a famous brand corporate web site. It never fails to amaze me why these companies don't hire designers trained in search engine marketing and user experience design. I won't divulge who they were. I never do that with client work because for starters, they had the brains to find me and get help. But what I found illustrated what I often find on corporate, famous brand web sites. There seems to be this arrogance that says, "We have the brand. We don't need to optimize.  Who cares if people come." Fashionistas Certain brands have an interesting way letting you know that you don't meet their user standards. Take Prada for example. Unless you have Flash loaded and your computer has speakers, their web site is completely useless. This is what it looks like without Flash installed. This is what it looks like if you have Flash, JavaScript and sound. It's really cool. It loads a video with catwalk music, which immediately shows their new line being modeled. This is different than images with click to enlarge. Prada wants to create an environment. A vibe. A la-te-da. It does this beautifully. However, this is what Yahoo cached: If I could afford a Prada shoe versus the ones I get at Famous Footwear for under $20, I would search Google with my perfectly manicured pink fingernails for "prada shoes". And this is what I would get: Continue reading this article. About the Author: Usability Consultant, Kimberly Krause Berg, is the owner of UsabilityEffect.com, Cre8pc.com, and Cre8asiteForums. Her background in organic search engine optimization, combined with web site usability consulting, offers unique insight into web site development.

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