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11.24.09 Building Links To SEO Your Site  By
Stephen Pitts Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your SEO campaign. There are a lot of things that can be helpful in finding the right type of sites to seek links from, but there are some activities that are easier than others. Google offers a really great tool that is overlooked by a good number of people, Google Alerts. Welcome to Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Some handy uses of Google Alerts include: • monitoring a developing news story • keeping current on a competitor or industry • getting the latest on a celebrity or event • keeping tabs on your favorite sports teams How to use Google Alerts to identify link building opportunities: Set up an alert for all of the relevant search terms that you could be used in reference of for your site including misspellings.
If your company is Acme Inc. and your website is http://www.acme.com, you might set up a few like this: - acme inc - "acme inc" - acme - acem - acme.com Specifying the way that you want to receive the alerts, RSS or email, gives you the ability to get them how, when and where you want it. Now, when you begin receiving the alerts, it will give you the ability to see who is talking about you online. Now you have the ability to find out your best opportunity to get links to your site, from the people that already know about you, your site and what you have to offer. Doesn't it make sense that you get a link from those who are already talking about you? Comments About the Author: In-house SEO for a private travel company with great success. Has been influential in developing and building a niche travel directory and search engine. I enjoy learning and sharing information on my blog, SEOPittfall.com to others in an effort to build relevant, content driven websites with the user in mind. |
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