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06.26.09 Are Your Keywords Worth While In The Long Term Scheme? By Peter Da Vanzo When we launch SEO projects, we've often got one eye on the future. We start with a site that ranks nowhere, then we build links and optimize with the expectation that a few months from now, we'll start getting rankings, and traffic. Are the keyword terms we rank for going to be worthwhile over time? Will search volumes in our niche increase? Will they decrease? Are there more lucrative niches we could target instead? What will our market be interested in this time next year? Where is our market moving? Given that search engine ranking has a long lead time, it pays to think about keyword trends well ahead of time. The problem with the future is that it is difficult to predict. However, spotting trends is somewhat easier, and gives us an insight into how our niche is likely to develop. Trends typically follow a gradual, predictable pattern. Let's take a look at a few tools you can use to help spot long term keyword trends. Trend Spotting Tools Google Trends is a useful tool for predicting rising interest in keyword areas. Search on your keyword terms, and see if interest in your niche is rising or falling. Ideally, you want to find keyword areas that show an increasing level of interest, or areas where there is significant, steady interest over time. Relax and Enjoy Free* Managed Hosting till the Summer Solstice 21st June 2009 Likewise, Google Insights For Search allows you to drill down into the data in a variety of ways, including by date, by region, by category and by source. The related terms section is particularly useful for getting new keyword ideas, and analyzing trends. Click the RSS icon at the bottom, and you can keep up to date with this information in your RSS Reader. I use Google's Reader. Continue reading this article. About the Author: Peter Da Vanzo is the founder of Search Engine Blog.com, a news resource for the search engine marketing industry. He is also a regular contributer on SEO Book.

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