• An Open Discussion On Social Media Monitoring and Ethical Data Mining
    [April 1, 2014] As a marketer, I’m excited when I see advances in social media monitoring technology and the way we can use tools like text analytics, ontology and Natural Language Processing (NLP) to really understand our audience and their behaviours. This level of data mining allows businesses to go way beyond the existing information they have not […]
  • The 29 Best Social Media Tools
    [March 13, 2014] Social media is a revelation. It is immediate, interactive and great fun. Now you can chat with your customers any time, any where and you can ‘get’ to those hard to reach decision makers who have always hidden behind an impenetrable wall of secretaries.
  • “Don’t Guest Blog For Links”, Says Matt Cutts
    [February 17, 2014] Guest blogging and SEO
  • Is Social Media Becoming An Important Part Of Link Building?
    [January 24, 2014] As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the […]
  • Is There A Difference Between Content Marketing And Social Media
    [December 17, 2013] What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term?
  • Is Google Being Evil With Blended Ads?
    [November 20, 2013] There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks […]
  • You Need To Diversify Your Traffic
    [October 21, 2013] Google has a tendency to play God – or at least that what some online marketers believe.
  • Don’t Pay for Search Engine Submission
    [September 10, 2013] I know I have written about this before. But it is worth it to me to repeat it again. You do NOT have to pay for search engine submission services. There are still companies out there that are selling scamming others with a search engine submission service. I just received one recently, and it is […]
  • Marketing News For Internet Paranoia, Pinterest, Facebook, and LinkedIn
    [August 15, 2013] The new movie Paranoia has partnered with the Huffington Post to create an infographic touting the dangers of poor social media and internet security. The movie stars Harrison Ford and Gary Oldman as two powerful tech billionaires — and bitter rivals. Also in the movie is Liam Hemsworth, a young superstar trapped in their life-and-death […]
  • Use Influence To Engage With Your Target Market
    [July 23, 2013] With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target audience.
  • Boost Your SEO With Visuals
    [July 1, 2013] I’m going to start this post by making a few assumptions:
  • Marketing Tactics For B2B Content
    [June 6, 2013] Within the realm of B2B marketing, it’s stories, not “features and benefits” that allow brands to create relevant and engaging connections with prospective customers. Successful digital marketers use a variety of content marketing tactics to tell stories according to the goals of both brand and customer.
  • The First Mile: The Broken Link of Social Media Customer Service
    [May 15, 2013] Part One. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences
  • Explain To Clients How Social Media Can Work For Them
    [April 25, 2013] We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook. And that is overwhelmingly what social media should mean to many people. And that can make talking […]
  • Change Google Plus Links To Do Follow Links
    [April 9, 2013] Here is a nifty, simple search engine optimization trick that I bet you didn’t know. There is actually a way to make sure that the links you post in Google+ are considered to be “do follow” links. I am not sure if Google has done this on purpose, but some links that are posted in […]
  • Select The Right Keywords For Your Website For Better Organic Search
    [March 26, 2013] Rankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their client’s. It’s all over their testimonials page and in their white papers; but do those rankings actually generate traffic, and revenue? Having long tail, non-searched keywords in top positions for your Website, poses no added value to your […]
  • What Are The Values Of Page Elements?
    [March 8, 2013] Just over three years ago I formulated a test to analyze the hierarchical value of a number of HTML elements for search engine rankings. There were some interesting findings coming from the results and my assumptions were proven wrong on a number of the elements.
  • Looking Beyond Value The Of Links In SEO
    [February 14, 2013] Whether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers […]
  • Improve Your Blogging Abilities
    [January 22, 2013] To many business owners blogging is a task they either cannot be bothered with or do not know how to work into their schedules. As an entrepreneur myself I completely understand most concerns about maintaining a blog because I have, at one time, been in the same position. After all, we are already so busy […]
  • The Inner Workings Of On-Page SEO
    [December 11, 2012] If there is one thing about search engine optimization that you can safely bet on, it's that it will change. I began my SEO career a little later than many of my colleagues. I never got to see the explosive benefits that a website would get from mass directory submissions, reciprocal links or nofollow PageRank sculpting. By the time I was cutting my teeth, many of those activities were being phased out by Google's strategic algorithm updates. Penalties were issued for this hack or that one, until February 2011 when Google rolled out a serious update that shook up 12% of all search results.
  • Should You Make Your Copywriting Invisible?
    [November 26, 2012] Invisible? Why on earth would you want to make your copywriting invisible? After all, as a professional sales writer, you've spent hours crafting your carefully chosen words - you want people to love them.
  • 3 Important Things To Know About Content Marketing
    [November 6, 2012] What is content marketing? It's the production and publication of relevant, valuable and interesting content that is aimed at a specific audience.
  • Content Marketing Gaining Traction
    [October 18, 2012] We're winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. BtoB Magazine's recent study, "Content Marketing: Ready for Prime Time" found that content marketing was either "fully integrated" (12%) or "very integrated" (22%) for about a third of respondents. (34% total.) An additional third (36%) were "moderately integrated" and the final third were only "somewhat" integrated or did no content marketing. (23% and 7%, respectively.)
  • LinkedIn Will Now Support The Danish Language
    [September 26, 2012] LinkedIn announced that is has launched a new Danish language version. The company says there are over 3 million members across the Nordic region, including 900,000 in Denmark.
  • Build A Large Valuable Network
    [August 28, 2012] This post is all about how to build a bigger, more valuable social network.