• Google’s Mobile Algorithm Update Puts Focus On Potential Customers
    [March 30, 2015] The Ritz-Carlton’s customer service model is a pyramid, where the consumer expectations is at the base, requests in the middle, and delights at the top. Similarly, Google runs its customer service model, according to the #SESMiami keynote from Maile Ohye, developer programs tech lead for Google. It’s because of this pyramid model that Google plans […]
  • Keywords are Still Relevant. Ignore Those Who Say Otherwise
    [March 3, 2015] Recently, a lot of SEOs trying to sound relevant and cutting edge will tell you that keywords no longer matter. They believe that somehow, search engines are able to do a topical analysis of content without reading keywords, or that they are so advanced that you can say everything but the keyword you want to […]
  • Video Posts More Popular On Facebook Than YouTube
    [January 26, 2015] Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reportedthat brands posted 20,000 more videos to Facebook than to YouTube last month.
  • Search success hinges on site speed
    [December 19, 2014] When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page […]
  • Involving SEOs in the content creation process
    [December 1, 2014] If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. In order to be successful you need a multifaceted team of highly skilled individuals working together. It is important to also involve an SEO in the content creation process […]
  • Do You Trust Facebook To Host Your Content?
    [October 28, 2014] How much do you depend on Facebook for traffic? One day, you may depend on it even more, and in ways you didn’t even anticipate. The company is reportedly considering getting publishers to give their content directly to Facebook, where it would be hosted by the social network itself (at least for mobile).
  • 5 Things Every Link Builder Needs in Their Toolbox
    [October 1, 2014] Link building is a unique niche requiring specific traits and tricks to create the optimum outcome. Companies need good link builders to help them gain exposure in their industry and throughout the web. As a link builder, it seems easy to stay sharp on technique and strategy, but sometimes it’s good to assess your position […]
  • Twitter Is Contemplating A Big Change to Its Timeline Feature
    [September 9, 2014] There have been rumors and fears for quite some time that Twitter would one day implement an algorithmic timeline, which would essentially be its equivalent to Facebook’s News Feed. Unfortunately, it doesn’t seem like many users want that.
  • Use These Tips To Find Link Opportunities
    [July 23, 2014] Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit.
  • Learn The Secrets To Successful Search Engine and Internet Marketing
    [June 16, 2014] Before search engines appeared, how did Internet users find information? Where was information located and who had it all? It is hard to imagine what life was like before the Internet became part of our daily lives. Schools are removing classes on writing in cursive and replacing them with how to handle Facebook bullies. Google […]
  • How Marketers Are Using Social Media To Grow Their Business
    [May 23, 2014] Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report based on a survey of over 2,800 marketers. It’s a pretty robust report at 50 pages and covers the gamut of social media marketing topics from the most important social platforms for marketing to the most important social […]
  • 7 Social Media Marketing Rules You Can Ignore…and Still Succeed
    [April 28, 2014] Whether you’re just getting started with social media, or you’ve been doing it a while, chances are you look to social media experts for guidance in how to behave in the social arena.
  • An Open Discussion On Social Media Monitoring and Ethical Data Mining
    [April 1, 2014] As a marketer, I’m excited when I see advances in social media monitoring technology and the way we can use tools like text analytics, ontology and Natural Language Processing (NLP) to really understand our audience and their behaviours. This level of data mining allows businesses to go way beyond the existing information they have not […]
  • The 29 Best Social Media Tools
    [March 13, 2014] Social media is a revelation. It is immediate, interactive and great fun. Now you can chat with your customers any time, any where and you can ‘get’ to those hard to reach decision makers who have always hidden behind an impenetrable wall of secretaries.
  • “Don’t Guest Blog For Links”, Says Matt Cutts
    [February 17, 2014] Guest blogging and SEO
  • Is Social Media Becoming An Important Part Of Link Building?
    [January 24, 2014] As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the […]
  • Is There A Difference Between Content Marketing And Social Media
    [December 17, 2013] What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term?
  • Is Google Being Evil With Blended Ads?
    [November 20, 2013] There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks […]
  • You Need To Diversify Your Traffic
    [October 21, 2013] Google has a tendency to play God – or at least that what some online marketers believe.
  • Don’t Pay for Search Engine Submission
    [September 10, 2013] I know I have written about this before. But it is worth it to me to repeat it again. You do NOT have to pay for search engine submission services. There are still companies out there that are selling scamming others with a search engine submission service. I just received one recently, and it is […]
  • Marketing News For Internet Paranoia, Pinterest, Facebook, and LinkedIn
    [August 15, 2013] The new movie Paranoia has partnered with the Huffington Post to create an infographic touting the dangers of poor social media and internet security. The movie stars Harrison Ford and Gary Oldman as two powerful tech billionaires — and bitter rivals. Also in the movie is Liam Hemsworth, a young superstar trapped in their life-and-death […]
  • Use Influence To Engage With Your Target Market
    [July 23, 2013] With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target audience.
  • Boost Your SEO With Visuals
    [July 1, 2013] I’m going to start this post by making a few assumptions:
  • Marketing Tactics For B2B Content
    [June 6, 2013] Within the realm of B2B marketing, it’s stories, not “features and benefits” that allow brands to create relevant and engaging connections with prospective customers. Successful digital marketers use a variety of content marketing tactics to tell stories according to the goals of both brand and customer.
  • The First Mile: The Broken Link of Social Media Customer Service
    [May 15, 2013] Part One. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences