• Marketing Tactics For B2B Content
    [June 6, 2013] Within the realm of B2B marketing, it’s stories, not “features and benefits” that allow brands to create relevant and engaging connections with prospective customers. Successful digital marketers use a variety of content marketing tactics to tell stories according to the goals of both brand and customer.
  • The First Mile: The Broken Link of Social Media Customer Service
    [May 15, 2013] Part One. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences
  • Explain To Clients How Social Media Can Work For Them
    [April 25, 2013] We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook. And that is overwhelmingly what social media should mean to many people. And that can make talking [...]
  • Change Google Plus Links To Do Follow Links
    [April 9, 2013] Here is a nifty, simple search engine optimization trick that I bet you didn’t know. There is actually a way to make sure that the links you post in Google+ are considered to be “do follow” links. I am not sure if Google has done this on purpose, but some links that are posted in [...]
  • Select The Right Keywords For Your Website For Better Organic Search
    [March 26, 2013] Rankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their client’s. It’s all over their testimonials page and in their white papers; but do those rankings actually generate traffic, and revenue? Having long tail, non-searched keywords in top positions for your Website, poses no added value to your [...]
  • What Are The Values Of Page Elements?
    [March 8, 2013] Just over three years ago I formulated a test to analyze the hierarchical value of a number of HTML elements for search engine rankings. There were some interesting findings coming from the results and my assumptions were proven wrong on a number of the elements.
  • Looking Beyond Value The Of Links In SEO
    [February 14, 2013] Whether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers [...]
  • Improve Your Blogging Abilities
    [January 22, 2013] To many business owners blogging is a task they either cannot be bothered with or do not know how to work into their schedules. As an entrepreneur myself I completely understand most concerns about maintaining a blog because I have, at one time, been in the same position. After all, we are already so busy [...]
  • The Inner Workings Of On-Page SEO
    [December 11, 2012] If there is one thing about search engine optimization that you can safely bet on, it's that it will change. I began my SEO career a little later than many of my colleagues. I never got to see the explosive benefits that a website would get from mass directory submissions, reciprocal links or nofollow PageRank sculpting. By the time I was cutting my teeth, many of those activities were being phased out by Google's strategic algorithm updates. Penalties were issued for this hack or that one, until February 2011 when Google rolled out a serious update that shook up 12% of all search results.
  • Should You Make Your Copywriting Invisible?
    [November 26, 2012] Invisible? Why on earth would you want to make your copywriting invisible? After all, as a professional sales writer, you've spent hours crafting your carefully chosen words - you want people to love them.
  • 3 Important Things To Know About Content Marketing
    [November 6, 2012] What is content marketing? It's the production and publication of relevant, valuable and interesting content that is aimed at a specific audience.
  • Content Marketing Gaining Traction
    [October 18, 2012] We're winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. BtoB Magazine's recent study, "Content Marketing: Ready for Prime Time" found that content marketing was either "fully integrated" (12%) or "very integrated" (22%) for about a third of respondents. (34% total.) An additional third (36%) were "moderately integrated" and the final third were only "somewhat" integrated or did no content marketing. (23% and 7%, respectively.)
  • LinkedIn Will Now Support The Danish Language
    [September 26, 2012] LinkedIn announced that is has launched a new Danish language version. The company says there are over 3 million members across the Nordic region, including 900,000 in Denmark.
  • Build A Large Valuable Network
    [August 28, 2012] This post is all about how to build a bigger, more valuable social network.
  • Can Social Media Be a Waste of Time?
    [August 8, 2012] It can be. For example:
  • Copywriting ? The Power of the Written Word
    [July 18, 2012] If there's one thing that never changes in the world of marketing, it's the power of the written word.
  • Are You Missing Out On A Valuable Asset Your Business Has?
    [June 15, 2012] As a small business owner, you already know that huge companies and corporations have many advantages over you. What you may not be as aware of, is the wonderful advantage you have over them. I'm talking about agility.
  • Optimizing YouTube Videos For SEO
    [May 21, 2012] When I do a search on Google why are videos showing up on page 1 now, and more importantly why isn't my YouTube video showing up? Is there some way to improve my chances of being found on YouTube and Google for videos I upload?
  • Make Your Business Stand Out With Customer Service
    [May 4, 2012] It is a well-known fact that customer service is the one area that will make your company stand out from the crowd. With limited budgets, it's one way smaller companies can compete, and at times outdo the big boys.
  • Get Closer To Your Customers With Google+
    [April 13, 2012] In the current dot-com era, the conventional laws of building customer relationships have changed and more and more businesses are turning towards social media sites to serve as a platform to connect with their customers. A Google+ Business Page is one such portal that serves as a convenient place for you to get interacting with your customers.
  • Looking To Customers For Content Inspiration
    [March 23, 2012] Last Friday when we released our latest newsletter, we discussed the importance of writing great content for your blog.

    On Monday we learned how to create blog content using keywords. On Tuesday we learned to write How-to Articles. Wednesday we learned how to use the media for blogging inspiration. Yesterday we learned about writing reviews. So let's move on to....
  • Why You Should Hire A Copywriter To Write Your Website Copy
    [February 20, 2012] Let's clear one thing up straight away, yes, I am a copywriter and of course I'm going to say you need someone like me to write your website copy for you.
  • The Reason Why You Should Generate Content
    [February 6, 2012] What's the Point of Content Generation? You all know how important it is to produce a continual stream of content.
  • Writing Useful Content On A Regular Basis
    [January 19, 2012] If you have ever wondered, how certain bloggers are able to come up with useful blog posts on a regular basis, this post is just for you. It contains 2 simple ideas, which are used by many of the world's most successful bloggers.
  • Clarity Is The Most Important Idea An Any Business
    [January 4, 2012] There are so many important ideas and concepts in business. Things like strategy, purpose, and passion are integral to success, but none of it really matters without one ingredient - and that's clarity.